As a new year begins, AdFarm and Canadian Foodgrains Bank are celebrating 25 years of partnership towards the mission of ending world hunger.
Once again, AdFarm has generously committed $50,000 of pro bono support to the Foodgrains Bank, including video editing, advertising support, and market research.
The marketing agency, which has offices in Alberta and Ontario, has been supporting Foodgrains Bank since 2000 and has committed to pro bono services since 2017.
“We’re very grateful for the strength of this partnership with AdFarm and their commitment to helping organizations like ours with their marketing expertise,” says Christina Philips, Foodgrains Bank director of resources and public engagement.
“As an organization with deep roots in the Canadian farming community, and a mandate to support farmers overseas who are dealing with challenges to their food production, AdFarm’s continuous pro bono assistance strengthens our efforts to invite Canadians across the country to participate in our vision of a world without hunger.”
Each year, farming communities across Canada come together to plant, tend, and harvest a crop. Once sold, they donate the proceeds to the Foodgrains Bank for its members’ work ending hunger in over 30 countries around the world. AdFarm also provides expertise in connecting urban and rural Canadians who are committed to the Foodgrains Bank’s mission of ending global hunger.
“Our partnership with the Canadian Foodgrains Bank has always felt like a natural fit,” says Ben Graham, president at AdFarm. “Many of us at AdFarm have deep farming ties or are active farmers. We deeply understand Canada’s role in helping to feed the world and we work with companies that give Canadian farmers the tools to do so.”
“Through our pro bono work we can use AdFarm’s resources and connections to highlight the important work of Canadian Foodgrains Bank, and encourage Canadian farmers to join in the organizations’ critical mission to end world hunger.”
In recent years, the partnership has also garnered recognition from sector peers at the Canadian Agri-food Marketers Alliance for the joint campaign ‘It Takes More Than Food’ which encouraged Canadians to increase their knowledge on the issue of global hunger.
