Ivor Venema and his staff at Handlers Equipment in Abbotsford believe in the mission of the Canadian Foodgrains Bank.
They believe in it so much that, this past spring, they decided to raise funds for the Foodgrains Bank’s food assistance programs. Together with their supplier, Mahindra USA, they developed a sales campaign that found Ivor’s son, Joel, and Mahindra donating $50 each for every Mahindra tractor sold during May and June.
Handlers Equipment then matched both of the donations, resulting in a total of $200 donated to the Foodgrains Bank for each Mahindra tractor sold during the two-month campaign.
Altogether, $4,200 was raised for the Foodgrains Bank—funds that will be multiplied by matching funds from the Canadian government.
“We do something every year to give back to the community,” says Ivor. “My philosophy is that if every company would do just one thing to support the Foodgrains Bank, there would be a whole lot more food available for people in need.”
Venema says they chose to raise funds for the Canadian Foodgrains Bank after hearing about the Foodgrains Bank’s work from Clarence Tuin, the Foodgrains Bank’s B.C. Regional Coordinator. Mahindra’s interest to promote positive change in communities across the world helped to solidify the promotion.
Money raised by Handlers Equipment’s promotion will be used by the Foodgrains Bank to improve the availability of, and access to food for people who are facing hunger as a result of emergencies such as drought, flooding, poverty, and conflict.
Photo caption: Joel Venema (right) explains features of a Mahinda tractor to a customer.