In Woodstock, Ontario, a group of people known as the Woodstock growing project come together to plant, tend and harvest a crop, and then donate the proceeds to the Foodgrains Bank for its work in ending global hunger. Each year, around 250 growing projects across Canada raise money to help people experiencing hunger overseas.
Canadian Foodgrains Bank and AdFarm are joining forces to encourage Canadian farmers and agribusinesses to take part in the movement to end global hunger by doing what they know best—farming.
The campaign, Farmers Helping Farmers, aims to help end world hunger by empowering Canadian farmers and the agriculture sector to respond to food emergencies caused by crises such as drought, hurricanes and conflict as well as longer-term hunger.
“The work that so many farmers and rural communities are already doing by organizing community growing projects and making donations of cash and grain is amazing, but there’s so much more that can be done,” says AdFarm President Ben Graham. “We’re pleased to be supporting this work by helping Canadian Foodgrains Bank spread their message to Canadian farmers.”
For the Foodgrains Bank, this support from AdFarm means the organization will be able to invite more farmers and rural community members to join in its mission of ending world hunger.
“We’re grateful to be able to tap into AdFarm’s knowledge and expertise,” says Foodgrains Bank Executive Director Jim Cornelius. “Providing a way for Canadian farmers to make a difference for people in other countries encountering difficult circumstances through agriculture is at the heart of the Foodgrains Bank.”
AdFarm created advertising content built around the premise of farmers helping farmers with a series of three ads—Raise Your Hand, Lend a Hand, Give a Hand Up—to coincide with the growing season from seeding to growing to harvest. The campaign utilizes print, digital and radio advertising to reach Canadian farmers from coast to coast.
“We hope new supporters will be inspired by the Farmers Helping Farmers campaign to join us in working to end hunger, and that longtime Foodgrains Bank supporters will feel encouraged in the work they are already a huge part of,” says Cornelius. “We’re excited to see where this partnership with AdFarm takes us.”
Volunteer. Donate. Educate. Visit farmershelpfarmers.ca for more information on how to get involved.
About Canadian Foodgrains Bank
Canadian Foodgrains Bank is a partnership of 15 Canadian churches and church-based agencies working together to end global hunger. The Foodgrains Bank was started in the late 1970s by Canadian farmers wanting to share of their abundance with people in other countries experiencing severe hunger. For more information visit foodgrainsbank.ca.
AdFarm is the largest agriculturally-focused communications agency in Canada and one of the largest in North America, with six offices in two countries. The agency has taken on the Foodgrains Bank as a pro-bono client, helping the organization extend an invitation to Canadian farmers, their households, and the agricultural community at large to get involved in the fight against hunger. For more information visit adfarmonline.com.